Strategic brand consultancy

where brands & leaders find their voice.

KedraBrand Co.  Lake Louise. Branding.

KedraCo helps founders, startups, and creative teams build voice-aligned brand messaging that reflects who they are and adapts as they grow.

You’ve done the work. You care about how your brand sounds—and how it lands.

But something still feels off: copy that doesn’t sound like you, visibility that feels noisy, strategy that skips the voice.

We’re here to change that.

At KedraCo, we interpret before we write. We offer structured, emotionally intelligent brand messaging strategy, so your voice feels calm, confident, and clear.

Growing fast with the wrong message is harder to undo. We help you get it right from the start, so your voice stays true as you scale.

This is foundational clarity, not surface polish.

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Your messaging should evolve with your business. We don’t just build taglines. We build scalable voice systems that grow with you, not against you.

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Before we write, we listen. We learn how you think, what you believe, and what your audience truly needs to hear.

You don’t need louder messaging. You need clearer alignment. From that clarity, the right words emerge and the right clients follow.

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Get Your Brand Voice Audit

Your message is closer than you think.

Start with a quick audit. No pressure, no fluff.
Just insight you can use.
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Your voice is one of your most strategic assets.

But most brands—new or established—drift from it.

Early-stage founder defining brand voice and messaging system

Startups launch without time to form strong language.

Scaling team icon — bringing cohesion to evolving brand communication

Growing brands stretch copy beyond its limits.

Visual symbol for strategic brand clarity under pressure (M&A, IPO, pivot)

Established teams rely on outdated messaging.

We help you return to what’s true.
We decode your voice and build a structure that holds it as you grow.

Let’s find your fit
For founders who are ready to scale with clarity.
Explore voice-led brand strategy for founders and startups

We help you realign your message so it sounds like you again—strategically, structurally, and emotionally.

WHO
WHO
we build
we build
brands
brands
FOR
FOR

Not every brand needs a rebrand. But every brand needs to sound like who they are.

01
Founders in a
New Chapter

You’ve evolved—personally or professionally. You need messaging that reflects who you are now. We help build your founder brand voice.

02
Startups Defining
Their Voice

You’re building from scratch, and clarity matters. We help you create voice-aligned messaging before the noise sets in.

03
Teams Scaling
with Intention

You’re expanding, hiring, and launching—but your message feels pieced together. We bring cohesion without watering you down.

04
Creative Directors Seeking
Message-Led Identity

The visuals work. The voice doesn’t. We help unify visual identity with brand clarity.

05
Vision-Led CEOs Feeling
the Disconnect

You have depth. Your message doesn’t. We bring emotional truth back into how your brand communicates.

06
Pre-IPO or
M&A-Stage Brands

When preparing for visibility or integration, your message must hold under pressure. We align your narrative so it still sounds like you.

Is This for You?

  • You’re a founder, creative, or strategist navigating brand evolution
  • You’ve outgrown templated messaging
  • You want visibility without noise
  • You need structured clarity, not more content
See how we work
For founders who are ready to scale with clarity.
Explore voice-led brand strategy for founders and startups
Ashley Kedra, founder of KedraCo — brand messaging strategist and clarity consultant

Hi. I'm Ashley Kedra.

Clarity Interpreter. Brand Messaging Strategist.
Founder of KedraCo.

Before launching this consultancy, I served as Vice President of M&A at a publicly traded company, where I led acquisition strategy, diligence, and post-close alignment. I also held a separate role as Vice President of Channel Sales, focused on growing partnerships and scaling revenue through trusted networks.

I’ve built lead-generation systems, led national trade show strategies, designed marketing campaigns, and helped companies grow with message-first alignment. Whether it was brand experience or deal strategy, my job was to lead through clarity.

My background in psychology, speech sciences, and voice systems now fuels how I support founders, leaders and scaling teams. I don’t just write copy, I help leaders build brand voices they can actually lead with.

Clients call me 'the wizard behind the curtain.' I work best behind the scenes, listening deeply, translating complexity into simplicity, and helping brands sound like themselves.

This is messaging work built on real business insight. It's not surface-level. It's strategic.

Ashley Kedra — brand messaging consultant and founder of KedraCo, helping startups and founders build voice-aligned messagingAshley Kedra, voice strategist and founder of KedraCo — calm, clarity-driven messaging expert
Let's talk
For founders who are ready to scale with clarity.
Explore voice-led brand strategy for founders and startups
our
our
primary
primary
services
services

Start where you are.
We’ll meet you there.

Outcome-based consulting that gives you real clarity and the language to lead with it.

01
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Clarity Reset
02
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Brand Voice Development
03
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Messaging Frameworks
04
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Website Copy
05
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Offer Naming + Positioning
06
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Launch Messaging
07
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Thought Leadership Content
08
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Voice Audits + Calibration Plans
person's eyesClose-up of structured brand messaging notes during client strategy session

How We're
Different

We don’t teach you how to talk. We help you remember how you sound.

We don’t just clean things up. We get to what’s true and build from there.

We write through psychology, not performance. Because your voice lives in the tension between how you speak and how you’re received.

We structure story for connection, not attention. So your audience doesn’t just hear you. They feel you.

This isn’t cosmetic branding. This is deep voice alignment rooted in who you are.

You won’t just leave with messaging. You’ll leave with a system that reflects your voice and resonates where it matters.

Begin here
For founders who are ready to scale with clarity.
Explore voice-led brand strategy for founders and startups

Let me answer some of the most common questions you might have upfront

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Do you rewrite our whole brand?
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Are you a brand messaging consultant?
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How do we start?
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We already have a copywriter or agency. Can this still help?
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Can you just rewrite our website?
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What’s the difference between brand voice and messaging?
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Are you available for retainer or ongoing support?

Don't just take our word for it. Here what our clients have to say about us

"Their creativity transformed our brand and the way we perform digitally. Exceptional work!"

KedraCo brand mark
Jane Smith
CEO, StellarTech Solutions

We celebrate healthy client relationships and great results. Here you can hear some words from our amazing clients.

Say hi
Say hi
Get in
get in
touch
touch
You already have a voice. Let’s help it land.
Start with a brand voice audit, or reach out for availability.
We only support 3–4 clients each month.
Because clarity needs space, not speed.
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