Brand Messaging Consultant and Voice Strategy for Founders and Startups
Kedra&Co. helps founders, startups, and creative teams build voice-aligned brand messaging that reflects who they are and adapts as they grow.
But something still feels off: copy that doesn’t sound like you, visibility that feels noisy, strategy that skips the voice.
We’re here to change that.
At Kedra&Co., we interpret before we write. We offer structured, emotionally intelligent brand messaging strategy, so your voice feels calm, confident, & clear.
Hi. I'm Ashley Kedra.
Founder of Kedra&Co.
I’ve built lead-generation systems, led national trade show strategies, designed marketing campaigns, & helped companies grow with message-first alignment. Whether it was brand experience or deal strategy, my job was to lead through clarity.
My background in psychology, speech sciences, and voice systems now fuels how I support founders, leaders & scaling teams. I don’t just write copy, I help leaders build brand voices they can actually lead with.
Clients call me 'the wizard behind the curtain.' I work best behind the scenes, listening deeply, translating complexity into simplicity, & helping brands sound like themselves.
This is messaging work built on real business insight. It's not surface-level. It's strategic.
What I Specialize In
Founders in transition
Startup brand foundations
Scalable messaging systems
High-stakes rebrands & integrations in transitions
Brands We Have Helped
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Selected work shown by permission
The Voice Clarity Method
01
& Learn
We start by hearing your story, your goals, & your audience’s real needs.
02
& Align
We distill your values into a clear, authentic voice that feels true to you.
03
& Apply
We create a voice system with words you can use across every platform.
04
& Sustain
We guide your messaging as you grow, ensuring consistency & clarity.
Start where you are.
We’ll meet you there.
Outcome-based consulting that gives you real clarity & the language to lead with it.
Let's Talk →01
Clarity Reset
Outcome: A tight brand foundation that feels true. Clear positioning & a voice map your team can use right away.
What it is: A fast, focused engagement that audits how you sound today & defines where you should go next. You get a brand foundation brief, a positioning statement, a voice and tone map, & a simple plan for next steps.
What it solves: Tone drift, mixed messages, unclear position, founder to team misalignment, slow decisions.
Timeline: 10 to 15 business days.
Starts at: $4.5K
02
Message Refinement
Outcome: A homepage that sounds like you & converts with clarity. Offers & CTAs that align with how you lead.
What it is: An iterative copy build using your voice system. We refine your homepage, align your primary offer, & craft CTA & microcopy that guide action. Deliverables include homepage copy, offer blurbs, CTA language, & a short message guide for your site.
What it solves: Generic site voice, low conversions, unclear offers, copy that feels fine but not like you.
Timeline: 3 to 4 weeks.
Starts at: $6K
03
Evolution Sprint
Outcome: A launch ready message suite plus visibility assets & founder voice copy that hold up under pressure.
What it is: A short, high focus sprint for moments of change. We create launch messaging, a landing page or sections, a short email set, social captions or ad copy, & a concise founder bio with talking points.
What it solves: Upcoming launch without language, a visibility push that needs cohesion, a pivot that requires clear communication, investor or media clarity.
Timeline: 5 to 6 weeks.
Starts at: $8.5K
Testimonials
Ashley has a gift for cutting through noise and pulling out the essence of a brand. Our messaging finally feels like us and our clients see the difference.
Megan
Founder
The voice system Ashley built gave our startup the clarity we didn’t know we were missing. It’s become the foundation for how our team communicates.
James
CEO
I came in with scattered copy and left with a messaging framework that I can actually use. Ashley made our brand sound confident, clear, and human.
Laura
Creative Director
We were preparing for a major rebrand, and Ashley aligned our voice with our vision seamlessly. Her insight saved us months of confusion and missteps.
David
VP Marketing
FAQ
No. We realign what’s already true. We help you sound like you again.
Yes. We guide founders, startups, & creative teams through brand messaging strategy, from voice-aligned positioning to clarity-driven copy.
Most begin with a Clarity Reset or Voice Audit. From there, we build the framework you need.
Absolutely. Our work becomes the foundation your team or agency writes from.
We could. But we won’t, unless your voice is clear. We build from truth, not trend.
Voice is how you sound. Messaging is what you say. We work on both, so your tone & content hold together in every interaction.
Yes, for select brands after core clarity work. Especially during launches or brand shifts.
Yes. We design visual identity systems that match your voice. Logo, color, type, imagery, icon sets, brand patterns, & templates you can use.
Yes. We create labels, boxes, & product visuals for retail & ecommerce. You get print-ready files & clear usage notes.
Get In Touch
We only support 3–4 clients each month. Because clarity needs space, not speed.
