Brand & Presence Strategy for Founder-Led & Expert-Led Brands
Kedra&Co. partners with founder-led & expert-led brands to turn your lived story, proof, & vision into sharp messaging & a brand presence that finally sounds like you.
We build brands defined by clear strategy, emotionally intelligent storytelling, & words that match where you’re going. Not just where you’ve been.
But something’s still off: copy that doesn’t sound like you, visibility that feels messy, strategy that jumps straight to tactics & skips the voice.
That's where we come in.
At Kedra&Co., we interpret before we write. We translate your lived story, proof, & vision into structured, emotionally intelligent brand messaging. So your voice feels clear, confident, & consistent everywhere it shows up.
Hi. I'm Ashley Kedra.
Founder of Kedra&Co.
I’ve built lead-generation systems, led national trade show strategies, designed campaigns, and helped companies grow with message-first alignment. Whether it was brand experience or deal strategy, my job was the same: lead through clarity.
My background in psychology, speech sciences, and voice systems now fuels how I support founder-led and expert-led brands. I don’t just “do copy.” I help leaders build brand voices and narratives they can actually lead with. In the boardroom, on stage, and online.
Clients call me “the wizard behind the curtain” because I work best behind the scenes: listening deeply, reading the emotional DNA of a brand, and translating complexity into simple, sharp messaging that finally sounds like you.This is messaging work built on real business insight. It’s not surface-level.
It’s strategic, embodied, and designed to move the people who matter most.
What I Specialize In
Founders in transition
Startup brand foundations
Scalable messaging systems
High-stakes rebrands & integrations in transitions
Brands We Have Helped
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Selected work shown by permission
The Voice Clarity Method
01
& Learn
We start by listening like psychologists & strategists, hearing your story, how you think & decide, & what your audience actually needs from you.
02
& Align
We decode the psychology of your brand. The values, patterns, & language, & align it into a clear, embodied voice you can lead with in the boardroom, on stage, & online.
03
& Apply
We build practical voice systems: messaging pillars, phrases, & examples your team can use everywhere. Decks, site, socials, & executive presence moments.
04
& Sustain
We launch with you, then stay close as you grow, refining your messaging so every new product, pitch, & appearance stays consistent, clear, & true to how you actually lead.
Start where you are.
We’ll meet you there.
Outcome based consulting that gives you real clarity & the language to lead with it.
Let's Talk →01
Clarity Reset
Outcome: A tight brand foundation that feels true. Clear positioning & a voice map your team can use right away.
What it is: A fast, focused engagement that audits how you sound today & defines where you should go next. You get a brand foundation brief, a positioning statement, a voice and tone map, & a simple plan for next steps.
What it solves: Tone drift, mixed messages, unclear position, founder to team misalignment, slow decisions.
Timeline: 10 to 15 business days.
Starts at: $4.5K
02
Message Refinement
Outcome: A homepage that sounds like you & converts with clarity. Offers & CTAs that align with how you lead.
What it is: An iterative copy build using your voice system. We refine your homepage, align your primary offer, & craft CTA & microcopy that guide action. Deliverables include homepage copy, offer blurbs, CTA language, & a short message guide for your site.
What it solves: Generic site voice, low conversions, unclear offers, copy that feels fine but not like you.
Timeline: 3 to 4 weeks.
Starts at: $6K
03
Evolution Sprint
Outcome: A launch ready message suite plus visibility assets & founder voice copy that hold up under pressure.
What it is: A short, high focus sprint for moments of change. We create launch messaging, a landing page or sections, a short email set, social captions or ad copy, & a concise founder bio with talking points.
What it solves: Upcoming launch without language, a visibility push that needs cohesion, a pivot that requires clear communication, investor or media clarity.
Timeline: 5 to 6 weeks.
Starts at: $8.5K
Testimonials
Ashley has this way of asking two questions and suddenly the real story is on the table. Our brand finally sounds like us, and our clients picked up on it right away.
Megan
Founder
The voice system Ashley built gave our team a common language. Sales, marketing, even support started talking about the company the same way. It’s become how we explain who we are.
James
CEO
I came in with scattered copy and left with a messaging framework that I can actually use. Ashley didn’t just fix the writing, she helped us decide what we were really saying.
Laura
Creative Director
We were staring down a big rebrand and were all over the place. Ashley pulled the pieces together and made sure our story matched where we’re headed. Her work easily saved us a few ugly months of trial and error.
David
VP Marketing
FAQ
No. We realign what’s already true. We help you sound like you again.
Yes. We guide founders, startups, & creative teams through brand messaging strategy, from voice-aligned positioning to clarity-driven copy.
Most begin with a Clarity Reset or Voice Audit. From there, we build the framework you need.
Absolutely. Our work becomes the foundation your team or agency writes from.
We could. But we won’t, unless your voice is clear. We build from truth, not trend.
Voice is how you sound. Messaging is what you say. We work on both, so your tone & content hold together in every interaction.
Yes, for select brands after core clarity work. Especially during launches or brand shifts.
Yes. We design visual identity systems that match your voice. Logo, color, type, imagery, icon sets, brand patterns, & templates you can use.
Yes. We create labels, boxes, & product visuals for retail & ecommerce. You get print-ready files & clear usage notes.
Get In Touch
We only support 3–4 clients each month.
Because clarity needs space, not speed.
